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Shared Workspaces We Love – The Must-Have List

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The days of the nine-to-five workday grind and dull cubicle confinements are diminishing away as companies eliminate traditional work environments and give employees flexible work options and alternative work arrangements. With the increase in telecommuters along with the growth of entrepreneurs, startups and freelancers, shared workspaces are on the rise all over the U.S. By... Continue reading

The post Shared Workspaces We Love – The Must-Have List appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Are Local Landing Pages Really Doorway Pages?

by Nifty Lance @ Nifty Marketing

This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in...

The post Are Local Landing Pages Really Doorway Pages? appeared first on Nifty Marketing.

Can A Salesperson Really Think Like a Marketer?

Can A Salesperson Really Think Like a Marketer?

by @ Duct Tape Marketing

Can A Salesperson Really Think Like a Marketer? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott Ingram Podcast Transcript I wrote a book titled Duct Tape Selling – Think like a marketer, sell like a superstar. Occasionally, I hear from salespeople who read the book and acted on the advice and the story is always the same – it’s a lot of work but the payoff is worth […]

Secrets to Finishing What You Start

Secrets to Finishing What You Start

by @ Duct Tape Marketing

Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Acuff Podcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of […]

Top 8 Mistakes People Make with Marketing Automation

by Michael Brenner @ GetResponse Blog – Online Marketing Tips

There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]

The post Top 8 Mistakes People Make with Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Social Media: Paid vs. Organic

by Sara Brace @

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

The post Social Media: Paid vs. Organic appeared first on .

Why You Must Increase Your Negative Reviews

Why You Must Increase Your Negative Reviews

by @ Duct Tape Marketing

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile, but I don’t know too […]

The Hidden Personality Types That Drive Everything We Do

The Hidden Personality Types That Drive Everything We Do

by @ Duct Tape Marketing

The Hidden Personality Types That Drive Everything We Do written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Gretchen Rubin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I […]

The Only Move That Matters Is Your Next One

The Only Move That Matters Is Your Next One

by @ Duct Tape Marketing

The Only Move That Matters Is Your Next One written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jenny Blake Have you become bored in your current position, are considering starting your own business or maybe you’re ready for a career change? With every plateau, there’s a pivot. And your next move is essential in determining your success. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jenny Blake, […]

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

Sonic Branding and the New Rules of Marketing and PR

Sonic Branding and the New Rules of Marketing and PR

by @ Duct Tape Marketing

Sonic Branding and the New Rules of Marketing and PR written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Meerman Scott Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated […]

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

When Thought Leadership Turns to Do Leadership

When Thought Leadership Turns to Do Leadership

by @ Duct Tape Marketing

When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry. But as most anyone who is seen as a thought leader will tell […]

How National Companies Can Get Friendly in Local Markets

How National Companies Can Get Friendly in Local Markets

by @ Duct Tape Marketing

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization […]

How to Use Your Content Marketing Strategy to Write a Book

by John Hall @ Content Marketing Institute

By authoring a book, your company can engage your audience on another level, generate new business and press, and cement itself as an industry leader. And you already have a great starting point – your content marketing strategy. Continue reading

The post How to Use Your Content Marketing Strategy to Write a Book appeared first on Content Marketing Institute.

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What You Need to Know About Your Privacy Online

What You Need to Know About Your Privacy Online

by @ Duct Tape Marketing

What You Need to Know About Your Privacy Online written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Dochuk Podcast Transcript Online Privacy – now there’s an oxymoron. (So love it when I get to use that word.) The more we humans live our lives online the less we seem to expect basic privacy. Right now, pretty much everything you do is being tracked with your explicit permission – whether […]

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

How to Create Influence with Your Writing

How to Create Influence with Your Writing

by @ Duct Tape Marketing

How to Create Influence with Your Writing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jon Morrow The bar for content that gets shared, clicked and moved on is much higher today than it used to be. In order to stand out, you must move beyond simple blog posts to content that includes severe depth, original data, stunning design or moving drama. My guest for this week’s […]

How Live-Streaming is Changing Social Media

How Live-Streaming is Changing Social Media

by @ Duct Tape Marketing

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael Stelzner Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will […]

Why Your Content Marketing Team Needs a Developer

by Aaron Agius @ Content Marketing Institute

As your content marketing team grows, you’ll want to bring in a developer to minimize your leaning on the IT department, make complex projects easier to take on, and better streamline your content production. Continue reading

The post Why Your Content Marketing Team Needs a Developer appeared first on Content Marketing Institute.

Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

SIT (Segment, Inquire & Teach) To Keep Your Audiences Happy

by Robert Rose @ GetResponse Blog – Online Marketing Tips

There is a wonderful quote from Amazon CEO Jeff Bezos that says “we see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little better.” This is an age old tradition in marketing of course. There […]

The post SIT (Segment, Inquire & Teach) To Keep Your Audiences Happy appeared first on GetResponse Blog - Online Marketing Tips.

How to Get the Most of Your Mental Health Day

by Olga Mykhoparkina @ GetResponse Blog – Online Marketing Tips

The burden of responsibility people face at work these days leads to chronic stress and anxiety. As a result, you may experience a significant drop of productivity. This is when a mental health day comes to the rescue. It’s a day free of work to give your mind, body, and spirit what they are craving […]

The post How to Get the Most of Your Mental Health Day appeared first on GetResponse Blog - Online Marketing Tips.

Get Rich Today by Teaching

Get Rich Today by Teaching

by @ Duct Tape Marketing

Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Danny Iny Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching. Today the bar has been raised and […]

Why You May Be Missing the Boat When It Comes to Local SEO

by John Jantsch @ SEO – Duct Tape Marketing

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing

If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident. […]

5 Useful Tools to Hack Your Social Media Growth

by Christopher Jan Benitez @ GetResponse Blog – Online Marketing Tips

Growth hacking is all the rage nowadays, and with good reason. With the growing demand to generate sales for your online business, not to mention the cutthroat competition that you are up against, you are forced to use everything in your power to make it happen. However, unless you have unlimited funds to spend on […]

The post 5 Useful Tools to Hack Your Social Media Growth appeared first on GetResponse Blog - Online Marketing Tips.

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

How to Use Organic SEO to Rank in Google’s Local 3-Pack

by Rio SEO @ Rio SEO

by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s information and takeaway-packed webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Joined by co-host Joy Hawkins, the incredibly sharp and talented founder of […]

The post How to Use Organic SEO to Rank in Google’s Local 3-Pack appeared first on Rio SEO.

Who Should Attend LeadsCon?

by aiwpadmin @ Leads Con Las Vegas 2018

Those who desire accountability in their marketing spend and have results-driven marketing objectives – from per click to per inquiry. Attend to understand the ever evolving landscape of performance marketing and lead gen. LeadsCon is the event to get more business. Click here for the business categories attending LeadsCon.

The Result of Installing a Marketing System

The Result of Installing a Marketing System

by @ Duct Tape Marketing

The Result of Installing a Marketing System written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Arena and Bryan Zarnett For the last decade, I’ve been extolling the virtues of thinking systematically about marketing. Today I want to share a conversation I had with two entrepreneurs and their experience with the Duct Tape Marketing System. My guests for this week’s episode of the Duct Tape Marketing Podcast are […]

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Why Local SEO is an Important Lead Generation Channel

Why Local SEO is an Important Lead Generation Channel

by @ Duct Tape Marketing

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website […]

Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services

by Christian @ Leonardo

Leonardo announced the launch of Search Engine Optimization (SEO) Marketing Services for Vizlly, its Digital Marketing Solution for hotels.

The post Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services appeared first on Leonardo.

Assessing Your SEO Vitals

by Willow Barnett @

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

The post Assessing Your SEO Vitals appeared first on .

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why Your Remote Team Should Use Agile Methodologies

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

One of Agile’s 12 principles is often used as an argument against pairing the methodology with a remote work model: “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” If face-to-face conversation is one of the tenets of Agile methodologies, successful Agile execution must be impossible for remote... Continue reading

The post Why Your Remote Team Should Use Agile Methodologies appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

ResponseCon 2017: Speakers

by Krista Liebmann @ GetResponse Blog – Online Marketing Tips

If you’ve been reading our blog, you know we have a very big event coming up in October. Four of them, actually.  GetResponse is hitting the road and will be visiting Boston, Denver, San Diego, and Austin, Texas. We are very excited about this! Registration is open, so do start the process of getting your tickets […]

The post ResponseCon 2017: Speakers appeared first on GetResponse Blog - Online Marketing Tips.

The Science of Pre-Suasion

The Science of Pre-Suasion

by @ Duct Tape Marketing

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

Everything You Need to Know About Podcasting

Everything You Need to Know About Podcasting

by @ Duct Tape Marketing

Everything You Need to Know About Podcasting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Lee Dumas Ok, so maybe the title of this post is a little bold, but in this episode, I talk mostly about podcasting with one of the most prolific podcasters on the planet. If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well […]

Email Marketing Deployment Checklist

by admin @ FireDrum Email Marketing

Ready, Check, Launch – The Complete Email Marketing Deployment Checklist Download FireDrum’s free email marketing deployment checklist. Use, reuse, and share our checklist with your team to ensure consistency and accuracy with all of your email marketing campaigns. First Name Last Name Email Address* Please ignore this text box. It is used to detect spammers. […]

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog


Social

Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate gains in your marketing today:

4 Reasons SEO and ABM are Perfect Together - Marketo

4 Reasons SEO and ABM are Perfect Together - Marketo


Marketo Marketing Blog - Best Practices and Thought Leadership

A strategic approach to SEO as part of account-based marketing aids personalization, drives engagement, and enables data-based decisions.

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides


Search Engine Journal

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

What You Need to Know About Ads in the 3-Pack

by Joy Hawkins @ Imprezzio Marketing

Last year at a marketing conference in Seattle, Google first announced that they were testing ads in the 3-pack.  This peaked the interest of the people in the audience, myself included, as this would be game changer for Local SEO.  Google has been testing pay-to-play models in other industries but adding an ad in the [...]

The post What You Need to Know About Ads in the 3-Pack appeared first on Imprezzio Marketing.

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

San Diego SEO Company | Digital Marketing Agency | Main Path

San Diego SEO Company | Digital Marketing Agency | Main Path


Main Path

Formerly BRIM Agency - a digital marketing company and top tier SEO agency located in San Diego. Improve your websites peformance with our unique approach!

What Facebook Watch Will Mean for Marketers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and […]

Will Your Product Launch Fly?

Will Your Product Launch Fly?

by @ Duct Tape Marketing

Will Your Product Launch Fly? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pat Flynn You have a great idea for a product or service. You sweat and toil and crank out your shiny new baby and launch it to the world. Only thing is, it turns out the world doesn’t need that thing you just spent several months of your life building. Now what? […]

The Multi-Location Business Guide to Recent Google My Business Updates

by krystal taing @ Rio SEO

Changes are constantly happening across the Google My Business landscape–changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a […]

The post The Multi-Location Business Guide to Recent Google My Business Updates appeared first on Rio SEO.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

How to Avoid the 6 Biggest Pitfalls of Lead Nurturing

by Reuben Yonatan @ GetResponse Blog – Online Marketing Tips

Lead nurturing doesn’t have to be complicated. Learn how to steer clear of these common mistakes by adhering to common sense lead nurturing strategies. 1. Make your emails sound personal to avoid being confused with a bot.  Most contemporary B2B buyers can spot an impersonal, automated sales email from a mile away. They have had […]

The post How to Avoid the 6 Biggest Pitfalls of Lead Nurturing appeared first on GetResponse Blog - Online Marketing Tips.

SEO for Growth

SEO for Growth

by @ Duct Tape Marketing

SEO for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Doug Burdett, John Jantsch & Phil Singleton In my book SEO has risen beyond the tactic level to the strategic level – in fact, that’s precisely why I teamed up with SEO pro Phil Singleton to write a new book on the topic called SEO for Growth – The Ultimate Guide for Marketers, Web […]

The Invisible Influences that Surround Us

The Invisible Influences that Surround Us

by @ Duct Tape Marketing

The Invisible Influences that Surround Us written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by forces at the subconscious […]

How to Run Meetings Nobody Hates

How to Run Meetings Nobody Hates

by @ Duct Tape Marketing

How to Run Meetings Nobody Hates written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Cameron Herold It’s pretty much a given in most organizations – meetings are a necessary evil and that’s just it – they are evil. The thing is – it’s not that meetings suck – it’s that most people suck at running them. I often joke that the reason I work for myself […]

Nifty Halloween Photo Contest

by NiftyDax @ Nifty Marketing

Nifty Halloween Halloween is a fun time of year. We decided to make it even more fun here at Nifty. We started a little competition to see who could take...

The post Nifty Halloween Photo Contest appeared first on Nifty Marketing.

Award-Winning eCommerce Marketing Agency | Inflow

Award-Winning eCommerce Marketing Agency | Inflow


Inflow

Inflow is an award-winning eCommerce marketing agency in Denver. We build successful SEO, PPC and CRO strategies for eCommerce brands around the world.

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

The post Brand Bidding: Do I Really Need To Bid On My Brand Name? appeared first on .

Social Media Advertising FAQ

by Rachel Dankof @

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

Return On Investment With Digital Marketing

by Shawn Denney @

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

The post Return On Investment With Digital Marketing appeared first on .

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

by Jason Stum @ Launch Digital Marketing

On episode nine of the Think Bigger Podcast, I’m being joined by Crystal Cestari, author of The Best Kind of Magic. On today’s show, Crystal and I are going to chat about the in’s and out’s of writing and publishing a book. If you’ve ever thought you might want to write your own book one... Read more »

The post Think Bigger Podcast: Episode 009 With Guest Crystal Cestari appeared first on Launch Digital Marketing.

Paint the Perfect Picture with Canvas Ads

by Cassie Sneed @ Launch Digital Marketing

Facebook Canvas Ads enable us to reach customers with a different and engaging ad experience. Dealers who can paint their canvases with immersive creative, offers, and CTAs will maximize the potential of their ads — and that’s what we’re here for! If you’re ready to start making your first Canvas Ads with LDM, sign-up below and we’ll get... Read more »

The post Paint the Perfect Picture with Canvas Ads appeared first on Launch Digital Marketing.

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

One Surprisingly Effective Way To Virtual Team Success

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

A handshake or high five for a job well done is a common scene at offices with on-site teams. Employees and their supervisors interact on a daily basis and it’s easy to celebrate milestones or other achievements. However, those moments are more difficult to create on a remote team, especially one that’s distributed across multiple... Continue reading

The post One Surprisingly Effective Way To Virtual Team Success appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Local Content + Scale + Creativity = Awesome

by Mike Ramsey @ Nifty Marketing

This is my presentation about local content strategy.

The post Local Content + Scale + Creativity = Awesome appeared first on Nifty Marketing.

SEO Marketing Workshop - Jim McKinley - Leads Con Las Vegas 2018

SEO Marketing Workshop - Jim McKinley - Leads Con Las Vegas 2018


Leads Con Las Vegas 2018

Search Engine Optimization (SEO) Workshop: From Visibility to Revenue WHEN Tuesday March 15th, 8:00am – 12:00pm COST $195 through February 6th and $295 thereafter through the show *(Please note that this is an add-on price for the Pre-Conference Workshop only.  Attendees must be registered for the LeadsCon Conference.) *A light breakfast will also be provided. …

Google Issues Warning to Follow the GMB Guidelines

by Imprezzio Marketing @ Imprezzio Marketing

Google just updated the Google My Business guidelines to add in a summary at the top that warns businesses not to create listings that are ineligible to appear on Maps (duplicates, fake addresses etc).  They also warn that failure to abide by these guidelines will result in the listing getting suspended: Summary: Listings on Google [...]

The post Google Issues Warning to Follow the GMB Guidelines appeared first on Imprezzio Marketing.

Do Your Employees Want to Work Remotely? Here’s How to Make It Happen

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The benefits of switching to a remote workforce convince many employers to consider the transition. A remote work model allows employers to hire the right talent, regardless of location. It eliminates the high operational costs of leasing office space. It also allows employers to build an engaged workforce that’s happier, healthier, and more productive. And... Continue reading

The post Do Your Employees Want to Work Remotely? Here’s How to Make It Happen appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Why Great Leadership is About Great Self Awareness

Why Great Leadership is About Great Self Awareness

by @ Duct Tape Marketing

Why Great Leadership is About Great Self Awareness written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Lolly Daskal Podcast Transcript Socrates and Plato are often cited as the source of the quote – “Know thyself,” but I like to quote Sun Tzu’s “Know thyself, know the enemy,” because, let’s face it – sometimes they are one in the same. My guest for this week’s episode of the Duct […]

SEO Marketing Agency & SEO Services in Utah | Big Leap

SEO Marketing Agency & SEO Services in Utah | Big Leap


Big Leap

Looking for organic SEO services? Big Leap is an SEO agency with a holistic approach to online marketing. We'll help you build & manage your presence online.

The How-To Guide to Handling Conflict on Remote Teams

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

Conflicts occur on any team, but on a remote team where face-to-face communication rarely, if ever, happens, noticing them is more difficult. As a remote team manager, you need to see those conflicts when they arise and have a plan to combat them when they do. While conflict is not always a bad thing, it... Continue reading

The post The How-To Guide to Handling Conflict on Remote Teams appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Keyword Research Beyond SEO

Keyword Research Beyond SEO

by @ Duct Tape Marketing

Keyword Research Beyond SEO written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean Keyword research has long been the primary tool for search engine optimization plans. The idea was that you found out what people in your industry were searching for and you optimized your site and pages to try to show up on page one – pretty simple. Today, I believe that […]

How to Use Digital Ads to Grow Your Sales and Revenues [Free Ebook]

by Jamie Turner @ GetResponse Blog – Online Marketing Tips

Those of us who work in social media on a daily basis know that organic reach has been decreasing for years. As the social networks have become public companies, they’ve become beholden to shareholders… and have been required to find ways to monetize their companies. Enter social advertising, which we, the brands and companies who […]

The post How to Use Digital Ads to Grow Your Sales and Revenues [Free Ebook] appeared first on GetResponse Blog - Online Marketing Tips.

Don’t Be Afraid of SEO: 10 SEO Marketing Tips

Don’t Be Afraid of SEO: 10 SEO Marketing Tips


Business 2 Community

How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and…

Why Spying on Competitors May Hurt You

by Lesley Vos @ GetResponse Blog – Online Marketing Tips

Once upon a time, someone somewhere told marketers they needed to know rivals inside out if wanted to succeed. Today their sons venerate traditions of predecessors, conducting a competitor analysis to step up their marketing campaigns. In other words, they spy. A proper competitor analysis allows to strengthen inbound marketing techniques for more traffic and […]

The post Why Spying on Competitors May Hurt You appeared first on GetResponse Blog - Online Marketing Tips.

Combining Content Marketing and SEO Strategy | Outbrain Blog

Combining Content Marketing and SEO Strategy | Outbrain Blog


outbrain.com

What is the difference between SEO and content marketing and how they overlap? How to define 2 solid strategies to work together to achieve high ROI.

Webfor Founder Interviewed on KGW

by Webfor @ Webfor

Being active in the community is important to Webfor’s founder, Kevin Getch. He recently spoke on the Portland Today Show about his involvement with two non-profit organizations, SEMpdx and Reading Results. Kevin is President of SEMpdx, one of the first non-profits in the U.S. established to support the digital marketing community. Each year SEMpdx chooses […]

The post Webfor Founder Interviewed on KGW appeared first on Webfor.

The Future of Social Media Marketing

The Future of Social Media Marketing

by @ Duct Tape Marketing

The Future of Social Media Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jason Keath Not long ago I wrote a post titled – Why Social Media Isn’t Working Anymore. In it, I shared my view of the role of social media marketing going forward. I’m not alone in this view as research certainly backs this up. A recent study by Social Fresh, called the […]

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

A New Format for Business Listings on Google Maps?

by Imprezzio Marketing @ Imprezzio Marketing

As of this morning I’m seeing a big change on Google Maps to the way business listings are showing up on Desktop.  Here are the items I’ve seen that are missing: Nearby search Send to Phone feature Share button Suggest an Edit button Add a Photo Button As well, they have added: A call button to [...]

The post A New Format for Business Listings on Google Maps? appeared first on Imprezzio Marketing.

Top SEO Marketing Tactics to Reach the Mobile-First Generation

by Christelle Macri @ GetResponse Blog – Online Marketing Tips

Today’s internet users are increasingly, and in some segments overwhelmingly, getting their content from mobile devices. A 2016 survey found that more young people now use social media than television as their main news source, an indication of just how dominant mobile now is. What does it all mean for today’s SEO marketing?   Indexing is changing […]

The post Top SEO Marketing Tactics to Reach the Mobile-First Generation appeared first on GetResponse Blog - Online Marketing Tips.

What Is Local SEO Marketing and Why Does It Matter?

What Is Local SEO Marketing and Why Does It Matter?


Blue Corona

What is local SEO marketing? Why does it matter? How can small businesses succeed at it? Find the answers to these and more in this post!

Building a Good Life

Building a Good Life

by @ Duct Tape Marketing

Building a Good Life written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jonathan Fields Life is very, very good. But, there are many forces seemingly aligned to make it not so. It takes work to live the life you were meant to live, but the payoff is so rewarding. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonathan Fields. […]

How to Rock Your Personal Brand on LinkedIn

How to Rock Your Personal Brand on LinkedIn

by @ Duct Tape Marketing

How to Rock Your Personal Brand on LinkedIn written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Viveka von Rosen Poll a group of marketing experts and about half will tell you LinkedIn has little value in the marketing mix. My guess is that most that feel that way are only thinking of mining for and closing deals. Though a lot of business is done via LinkedIn selling, it’s […]

How to Get Found Using Ever-Changing Local SEO Tactics

How to Get Found Using Ever-Changing Local SEO Tactics

by @ Duct Tape Marketing

How to Get Found Using Ever-Changing Local SEO Tactics written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it’s more alive, necessary and vibrant than ever. It has shifted to become more of an […]

Implementing Social Media Marketing to See Exponential Business Growth

by Terry Godier @ GetResponse Blog – Online Marketing Tips

Social media has been a fad for most firms and entrepreneurs in the past. To them, it was a temporary interest that faded with the passage of time. On the other hand, there have been some entrepreneurs and businesses that have used social media widely for their business promotion and marketing. They have received immense […]

The post Implementing Social Media Marketing to See Exponential Business Growth appeared first on GetResponse Blog - Online Marketing Tips.

Are You Born for This?

Are You Born for This?

by @ Duct Tape Marketing

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one figure out what they want to be when they grow up? Is it in a […]

3 Takeaways From My Presentation on Local Search

by Kevin Chow @ Webfor

Businesses are constantly looking for the key SEO elements and quick wins they can implement on their website, so they can rank now. First, we as digital marketers need to educate business owners and new age marketers when it comes to search engine optimization (SEO) and local search. Yes, Google has vastly improved their ability […]

The post 3 Takeaways From My Presentation on Local Search appeared first on Webfor.

Attributes Are Finally Coming to the Google My Business Dashboard

by Imprezzio Marketing @ Imprezzio Marketing

As of today, I’m seeing attributes showing up inside the Google My Business dashboard. In the past, users could add attributes to listings via the Google Maps App.  This is the first time we’ve seen these show up to business owners via the Google My Business dashboard. Here is an example of one I saw [...]

The post Attributes Are Finally Coming to the Google My Business Dashboard appeared first on Imprezzio Marketing.

The Relationship Between Branding and Emotion

The Relationship Between Branding and Emotion

by @ Duct Tape Marketing

The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

by Jason Stum @ Launch Digital Marketing

On episode ten of the Think Bigger Podcast, I’m being joined by Ryan Gerardi and Chris K. Leslie. On today’s show, Ryan, Chris and I are going to shine the light on some automotive digital marketing related resources that you may not be aware of.   Listen to Episode 010 With almost 25 years of automotive industry... Read more »

The post Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie appeared first on Launch Digital Marketing.

What Does the Future of Podcasting Look Like?

What Does the Future of Podcasting Look Like?

by @ Duct Tape Marketing

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tom Webster Podcast Transcript I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status. Radio and TV networks look to this form of distribution as the way forward and big time […]

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

by krystal taing @ Rio SEO

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across […]

The post Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises appeared first on Rio SEO.

What’s New At LeadsCon Las Vegas?

by aiwpadmin @ Leads Con Las Vegas 2018

With over 3000 attendees, 100+ speakers and 25+ sessions, and tons of official networking opportunities and unlimited opportunities to connect with thought leaders,peers and prospects, LeadsCon Las Vegas is the most important event for Lead Gen and Performance Marketing—anywhere.

Winning The SEO Jackpot!

by Sandra James @ SEO Marketing

Winning The SEO Jackpot So, the largest jackpot in U.S. history,  estimated at $700 million, could be yours if you play Powerball and if you win in Saturday night’s drawing. Here is an important question to consider as you dream of the changes to your lifestyle with such staggering abundance:  Are you ready to win and […]

5 Ways to Supercharge Your Custom Audience

by Guest Post @ Duct Tape Marketing

5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing

If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that […]

Email Marketing Myths BUSTED

by admin @ FireDrum Email Marketing

Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex – especially with the outdated and incorrect information circulating – but it’s not an excuse to stray from or abandon that marketing channel. On average, marketers see a $38 ROI for every $1 invested into emails. Have you seen […]

ABM + Demand Gen: Finding the Right Balance

by Heather Eng @ Insights

Account-based marketing (ABM) is a hot industry topic. ABM is the practice of narrowly focusing your marketing efforts on just a few key accounts, rather than your total addressable market. And instead of using one message and hoping it’ll resonate with those key targets, marketers take a more personal approach with ABM. They’ll customize each […]

The post ABM + Demand Gen: Finding the Right Balance appeared first on Insights.

The Power of Little Ideas

The Power of Little Ideas

by @ Duct Tape Marketing

The Power of Little Ideas written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Robertson Podcast Transcript “Innovate or die.” That’s what Peter Drucker said, and I think a lot of people took that to mean that you have to create a company that disrupts an entire industry and that you should be looking for ways to innovate on your products and services like nobody has […]

Google Mobile Innovation Award Winners!

by Joe Chura @ Launch Digital Marketing

WE WON! Earlier this year, our team entered into a global contest that Google is running, putting us in a friendly competition against thousands of digital agencies around the world who are innovating new strategies and technology to push client results to new levels. I am incredibly proud to announce that our team has won the Google Mobile Innovation... Read more »

The post Google Mobile Innovation Award Winners! appeared first on Launch Digital Marketing.

Why You Must Get Scrappy with Your Marketing

Why You Must Get Scrappy with Your Marketing

by @ Duct Tape Marketing

Why You Must Get Scrappy with Your Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nick Westergaard  With so many marketing options these days, it’s hard to stay focused on what works. While small business owners have always taken advantage of their small, scrappy ways, today it’s a must just to keep any sense of momentum going. My guest for this week’s episode of the Duct Tape […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

The Science of Pre-Suasion

The Science of Pre-Suasion

by @ Duct Tape Marketing

The Science of Pre-Suasion written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]

Mastering Lean Metrics for Growth

Mastering Lean Metrics for Growth

by @ Duct Tape Marketing

Mastering Lean Metrics for Growth written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ash Maurya When building a marketing plan for a client we often start with things like core message and ideal client. While these are certainly core elements of any effective marketing strategy, the place we should start is with metrics. Understanding what you plan to measure and how you plan to collect […]

EMA - SEO Marketing HTML Template

EMA - SEO Marketing HTML Template


ThemeForest

EMA is a very unique, modern & user friendly SEO service template for SEO Agency Company as well as SEO Marketers. It has 3 home page layouts with three material design color variations. The templa...

Want to Be Like Amazon?

Want to Be Like Amazon?

by @ Duct Tape Marketing

Want to Be Like Amazon? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually more nimble than much smaller organizations and they can […]

How Big Brands Blend Video with Marketing Automation – and How You Can, Too

by Jamie Turner @ GetResponse Blog – Online Marketing Tips

Jamie Turner, author, keynote speaker and CEO of 60 Second Marketing, joined us recently for a webinar detailing how big brands can blend video with marketing automation. Let’s start with some video marketing statistics:   Up to 85% of businesses have staff to produce in-house video. 56% of videos published in the last year are […]

The post How Big Brands Blend Video with Marketing Automation – and How You Can, Too appeared first on GetResponse Blog - Online Marketing Tips.

SEO Company Toronto ON | Customized Marketing Strategies

SEO Company Toronto ON | Customized Marketing Strategies


Imprezzio Marketing

If you’re not on top of the current trends in online marketing and SEO, you’re losing business. Let us design the perfect marketing package for you today!

What Personality and Poker Have to Do with Innovation

What Personality and Poker Have to Do with Innovation

by @ Duct Tape Marketing

What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]

You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers

by webmaster @ Breakthrough SEO Marketing

Do you know how many potential visitors you are missing by not having SEO done for you for online visibility? When you are missing out on visitors, it means that you are also missing out on customers. Visitors become leads and leads become customers. So you are failing to acquire customers and other opportunities if […]

The post You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers appeared first on Breakthrough SEO Marketing.

How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap]

by Jamie Turner @ GetResponse Blog – Online Marketing Tips

Jamie Turner joined us for a Marketing Automation Hub webinar recently, with the goal of teaching us how to use digital marketing to drive leads to your business. All marketers tend to face the same overall problem at one time or another. We all have experienced the frustration of not getting the results we’d hoped […]

The post How to Use Digital Marketing to Drive More Leads to Your Business [Webinar Recap] appeared first on GetResponse Blog - Online Marketing Tips.

What’s in the Cards for Marketing Automation?

by Mary Grace @ GetResponse Blog – Online Marketing Tips

Automation, as a concept, is constantly evolving. Once upon a time, it was steam technology and the industrial revolution. Today, complex programming and advances in AI are opening up exciting, sometimes troubling, possibilities for the future of automation. I want to focus here on two potential implications of automation on the marketing industry in the […]

The post What’s in the Cards for Marketing Automation? appeared first on GetResponse Blog - Online Marketing Tips.

Tackling the Sales Aspect of Being an Entrepreneur

Tackling the Sales Aspect of Being an Entrepreneur

by John Jantsch @ Duct Tape Marketing

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jim Brown Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from […]

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

5 Simple SEO Copywriting Tips For Small Businesses

by Guest Post @ SEO – Duct Tape Marketing

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing

In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small […]

How to Get a Meeting With Anyone

How to Get a Meeting With Anyone

by @ Duct Tape Marketing

How to Get a Meeting With Anyone written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stu Heinecke Getting a meeting with the right prospects, influencers and mentors can make all the difference in the world when it comes to your business. But, you’ve probably also discovered that grabbing the attention of the right individuals doesn’t happen just because you picked up the phone and dialed them up. My […]

Effective Strategies to Promote Your Podcasts with Social Media & Search

by Ivan Hamlin @ GetResponse Blog – Online Marketing Tips

A podcast is a set of digital audio files that are available for download. Users can subscribe to podcasts and receive them as soon as they get uploaded. The popularity of podcasts has multiplied at an overwhelming pace over the past few years. They are becoming increasingly popular, and the average number of podcast subscribers […]

The post Effective Strategies to Promote Your Podcasts with Social Media & Search appeared first on GetResponse Blog - Online Marketing Tips.

Featured Department: Analytics

by Jennifer Strilko @ Launch Digital Marketing

Each month we like to introduce you to one of our teams so you can get to know the amazing people that work with us here at Launch Digital Marketing just a little bit better. The past two months we’ve featured our Technical SEO and Page Speed teams, and now it’s time to introduce you... Read more »

The post Featured Department: Analytics appeared first on Launch Digital Marketing.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

Serving Rich Local Results with Mary Bowling at #LSS2017

by Karisa Macias @ Rio SEO

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more […]

The post Serving Rich Local Results with Mary Bowling at #LSS2017 appeared first on Rio SEO.

The Rules of Effective Copywriting

The Rules of Effective Copywriting

by @ Duct Tape Marketing

The Rules of Effective Copywriting written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Joanna Wiebe I’m back at it again with another episode featuring a copywriter who just happens to think that effective storytelling is effective copywriting. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joanna Wiebe. Wiebe is co-founder of Copy Hackers, a website dedicated to helping marketers boost website […]

What’s New in Local SEO for 2017

by Chad Klingensmith @ Rio SEO

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO’s third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are […]

The post What’s New in Local SEO for 2017 appeared first on Rio SEO.

How to Build Your Business on Content

How to Build Your Business on Content

by @ Duct Tape Marketing

How to Build Your Business on Content written by John Jantsch read more at Duct Tape Marketing

  Marketing Podcast with Joe Pulizzi Content is no longer a nice form of marketing, it’s the air that guides the customer journey, or, in some cases, it’s a business model. My guest for this week’s episode of the Duct Tape Marketing Podcast is Joe Pulizzi, founder and CEO of the Content Marketing Institute and […]

PRODUCT OFFERINGS

by Roger Janik @ Fair Marketing, Inc.

EFFECTIVE STRATEGIES. PROVEN RESULTS. HARNESS THE POWER OF FAIR MARKETING We apply our proprietary marketing formula to each of our service offerings—at the core, Fair Leads Automation. This winning methodology is 100% unique and has been developed in-house over many years of trial and error.

The post PRODUCT OFFERINGS appeared first on Fair Marketing, Inc..

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Get Anybody to Do Anything You Want

Get Anybody to Do Anything You Want

by @ Duct Tape Marketing

Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil M. Jones Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by […]

Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

8 Tips for Using SEO to Improve Content Marketing

8 Tips for Using SEO to Improve Content Marketing


Insights

Marketers can use SEO to better understand the customer journey and create content that maps to it. Here are eight tips for using SEO to improve content marketing.

4 Onsite SEO Tips You Can’t Put Off in 2017

by Guest Post @ SEO – Duct Tape Marketing

4 Onsite SEO Tips You Can’t Put Off in 2017 written by Guest Post read more at Duct Tape Marketing

Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience Even if your […]

How to Create a Core Message

How to Create a Core Message

by @ Duct Tape Marketing

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey. Using my own […]

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

Tackling the Sales Aspect of Being an Entrepreneur

Tackling the Sales Aspect of Being an Entrepreneur

by @ Duct Tape Marketing

Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jim Brown Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from […]

Everything You Need to Know About Google Q & A

by Nathan Schoell @ Launch Digital Marketing

Over the past couple weeks, Google began rolling out a Questions and Answers feature for Google My Business. This new feature allows business owners and the general public to ask and answer questions in Google Search and Google Maps. For example, someone may want to ask a car dealership, “Do I need to schedule an... Read more »

The post Everything You Need to Know About Google Q & A appeared first on Launch Digital Marketing.

How to Become a Thought Leader

How to Become a Thought Leader

by @ Duct Tape Marketing

How to Become a Thought Leader written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Elizabeth Marshall Podcast Transcript Thought leadership – now there’s a term that’s been abused of late. Yes, thought leadership is a tremendous posture to work from, but it’s earned, not proclaimed. My guest for this week’s episode of the Duct Tape Marketing Podcast is Elizabeth Marshall. I like to call her the consultant […]

How to Awaken Your Muse: 5 Quick Tips from Highly Productive People

by Clair Ray @ GetResponse Blog – Online Marketing Tips

How often do you have that spark of productivity referred to as a muse? It’s not enough to simply discover your muse. You should be able to awaken it, once you know that it does exist. You cannot daily depend on your muse to appear to the occasion. It may need an instant poke to […]

The post How to Awaken Your Muse: 5 Quick Tips from Highly Productive People appeared first on GetResponse Blog - Online Marketing Tips.

Using Local SEO for Store Locators

by Karisa Macias @ Rio SEO

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search […]

The post Using Local SEO for Store Locators appeared first on Rio SEO.

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

How to Free Up More Time In Your Work Week

How to Free Up More Time In Your Work Week

by @ Duct Tape Marketing

How to Free Up More Time In Your Work Week written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mandi Ellefson Podcast Transcript What’s your biggest problem? Is it time? Focus? Delegation? Those are the problems I hear about all the time and are seemingly the most difficult to solve. My guest for this week’s episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder […]

Entrepreneurial Lessons Through Craft Beer

Entrepreneurial Lessons Through Craft Beer

by @ Duct Tape Marketing

Entrepreneurial Lessons Through Craft Beer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Couture Creating an entirely new category of business has its upsides and downsides. On one hand, you get to take advantage of your unique position in messaging and publicity. Of course, you may also find that you spend a whole lot of extra time getting people to understand your concept. The payoff, […]

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Establish the Best Social Media KPIs for Your Content Marketing Goals

by Cameron Conaway @ Content Marketing Institute

Invest in creating a social media strategy tailored to your content goals. And that begins with establishing the right social media KPIs. To help get started, read what the author of Going Social and Getting to Like has to say. Continue reading

The post How to Establish the Best Social Media KPIs for Your Content Marketing Goals appeared first on Content Marketing Institute.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Insights on Engagement

Insights on Engagement

by John Jantsch @ Duct Tape Marketing

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

The Guide to Figuring People Out

The Guide to Figuring People Out

by @ Duct Tape Marketing

The Guide to Figuring People Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Vanessa Van Edwards Podcast Transcript What if people came with a guide? Well, apparently they do. Understanding human behavior, including body language and posture, is one of the keys to effective communication at every level. My guest for this week’s episode of the Duct Tape Marketing Podcast is Vanessa Van Edwards. She is […]

Marketing Auto Body Repair Businesses

by webmaster @ Breakthrough SEO Marketing

Race Ahead of Your Competitors by Building a Mobile-Friendly Website for Your Auto Body Repair Business. In today’s digitally driven world, there is no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running […]

The post Marketing Auto Body Repair Businesses appeared first on Breakthrough SEO Marketing.

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

SEO 101

by Sandra James @ SEO Marketing

Online Advertising Can Boost Business Business owners will spend an estimated $80 BILLION by 2020 to tell the world about their service and products. And our Top CT SEO company can get you high-quality visitors that businesses pay Google a small fortune for, at a fraction of the cost. In addition, Connecticut SEO can provide you […]

Unlocking the Latest Changes in Google AdWords and YouTube Advertising

by Imprezzio Marketing @ Imprezzio Marketing

On July 11, Google quietly announced on the AdWords forum that a new remarketing option is now available: YouTube Remarketing lists – Now on search! What You Need To Start Remarketing to YouTube Viewers • Requires an AdWords account linked to a YouTube channel • Allows you to remarket to people who previously interacted with [...]

The post Unlocking the Latest Changes in Google AdWords and YouTube Advertising appeared first on Imprezzio Marketing.

How to Get SaaSy With Your E-Commerce Business

by Claudiu Murariu @ Digital Current

Apply these same methods that SaaS businesses have mastered to any e-commerce business in order to maximize profits with fewer visitors. There are few (if any) e-commerce businesses that can sustain themselves with just 5,000 visitors a month. Many B2B SaaS businesses have no problem generating profit from those numbers. The reasons for that is […]

The post How to Get SaaSy With Your E-Commerce Business appeared first on Digital Current.

Strategies For SEO Marketing

by Sandra James @ SEO Marketing

Search Engine marketing strategies are important keys to the survival of any business in today’s digital world. And if your business is not taking advantage of this platform on the Internet, your are losing business. There is no argument that can be made for doing business as usual. SEO is here to stay.  Facts don’t lie. […]

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

SEO at Christmas

by Jami Heward @ Nifty Marketing

Are you taking advantage during the holiday season? The Holiday season is an important time to make sure you’re doing what you need to be doing on your website in...

The post SEO at Christmas appeared first on Nifty Marketing.

Podcasting Best Practices

Podcasting Best Practices

by @ Duct Tape Marketing

Podcasting Best Practices written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jessica Rhodes I love podcasting, but not for the same reason so many other people are hyping it right now. Yes, you can build a business and make a bunch of money podcasting – just like you could five years ago with blogging. But the reason I love it and promote it for […]

Welcome post

by Roger Janik @ Fair Marketing, Inc.

RATHER THAN FORCE YOU INTOA COOKIE CUTTER SOLUTION, LET’S TALK ABOUT WHATYOU REALLY WANT. I want to increase my web traffic. Do you want immediate web traffic? Do you want large amounts of traffic but have time to wait for it? Smart choice. Building large amounts of traffic isn’t for the faint of heart. You […]

The post Welcome post appeared first on Fair Marketing, Inc..

Is Being Congruent the Secret to Making More Money?

Is Being Congruent the Secret to Making More Money?

by @ Duct Tape Marketing

Is Being Congruent the Secret to Making More Money? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Podcast Transcript Don’t let the title of this post fool you, it’s not about doing something to make more money, it’s about being true to yourself and the fact that often that’s the secret to success that few talk about. If you hang around a long-time entrepreneur for any length […]

Be More Productive By Working Simply

Be More Productive By Working Simply

by @ Duct Tape Marketing

Be More Productive By Working Simply written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks […]

PPC Questions Answered: Part 2

by admin @ FireDrum Email Marketing

More Insights into Pay-Per-Click and Answers to Common Questions In continuation of our last post, we’d like to answer more commonly asked PPC questions. PPC, unfortunately, cannot be mastered in a day, but becoming a pay-per-click leader can be accomplished with time. Use our tools for your SEO research and implement out tips for more […]

5 Revealing New Local Pack Click Through Rate Studies

by Mike Ramsey @ Nifty Marketing

Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion...

The post 5 Revealing New Local Pack Click Through Rate Studies appeared first on Nifty Marketing.

Visual Tech Offers a New Lens on Local Search

by Natasha Anderson-Moncrieffe @ Rio SEO

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening […]

The post Visual Tech Offers a New Lens on Local Search appeared first on Rio SEO.

The Key to Success? Taking Care of Your Community

The Key to Success? Taking Care of Your Community

by @ Duct Tape Marketing

The Key to Success? Taking Care of Your Community written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Clark Podcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape […]

How to Master the Art of People

How to Master the Art of People

by @ Duct Tape Marketing

How to Master the Art of People written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Kerpen Ask most any business owner and they will tell you that one of the hardest parts of growing a business is managing people. Entrepreneurs are typically visionaries and that trait doesn’t always come with natural leadership skills. The fact is that there are few simple habits that will allow you […]

7 Ways to Integrate SEO Into Your Business Marketing Channels

7 Ways to Integrate SEO Into Your Business Marketing Channels


Digital Current

SEO is not a channel that should be used alone. Here are 7 ways to integrate SEO into your business marketing channels to achieve long-lasting results.

Social Media Marketing - How Social and SEO are Linked | gShift

Social Media Marketing - How Social and SEO are Linked | gShift


gShift

Social media and SEO may be two different areas, but they need each other. Learn how to optimize your social profiles and rank them in search engines.

Reach for the Stars with Review Management

by John Toth @ Rio SEO

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold […]

The post Reach for the Stars with Review Management appeared first on Rio SEO.

SEO Marketing Plan and Strategy

SEO Marketing Plan and Strategy


BrightEdge SEO Blog

Plan your SEO Marketing strategy using these key insights - from creating content and tracking SEO performance to working with agencies and more.

ResponseCon2017: Roundtable Events & Registration

by Krista Liebmann @ GetResponse Blog – Online Marketing Tips

Like any good conference, ResponseCon is going to feature some educational opportunities. Our wonderful keynote speakers, of course, will be the start of these chances. But let me tell you about our roundtable discussions and workshops. If you want to learn about the power of digital marketing, this is the place for you! At each […]

The post ResponseCon2017: Roundtable Events & Registration appeared first on GetResponse Blog - Online Marketing Tips.

The Importance of Choosing Yourself

The Importance of Choosing Yourself

by @ Duct Tape Marketing

The Importance of Choosing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with James Altucher Choosing Yourself sounds a tad selfish for some, but the fact is, it’s the only choice that allows you to be of service to others. My guest for this week’s episode of the Duct Tape Marketing Podcast is James Altucher. Altucher is the author of many books including Choose Yourself, a Wall […]

How to Become a Millionaire Slowly

How to Become a Millionaire Slowly

by @ Duct Tape Marketing

How to Become a Millionaire Slowly written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jaime Tardy In a recent post, I wrote about the idea of making choices about how you optimize your business and then using that focused choice as a tool for making daily decisions. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jaime Tardy, founder of The Eventual […]

Everything You Need to Know About Google Posts

by Jason Stum @ Launch Digital Marketing

Google Posts, which was first introduced in 2016 for use by US presidential candidates and a select few businesses shortly thereafter, has now rolled out to all businesses. This is an exciting new feature for Google My Business that lets business owners create short blog-style posts that appear directly in their knowledge panel. Before you... Read more »

The post Everything You Need to Know About Google Posts appeared first on Launch Digital Marketing.

Marketing Madness: Optimize Your Branding & Engagement, SEO & Analytics, Growth and PR Strategies

Marketing Madness: Optimize Your Branding & Engagement, SEO & Analytics, Growth and PR Strategies


Eventbrite

Every Wednesday in February from 6:30 - 8:30pm converge with entrepreneurs, professionals and everyone looking to master their marketing strategy in 2017.Hear from top experts each week in the areas of Branding & Engagement, SEO & Analytics, Growth and PR. Receive actionable steps and top software tools that will immediately make an impact on your business.See the full schedule week by week below:February 1 - Branding & Engagement>> Defining, Designing and Declaring Your BrandMarketing is all about gaining an audience, the right audience. But first you must fully understand and embrace not just what you do and how you do it, but who you are. We'll introduce our best practices for creating a new brand or vetting your current one, exploring the various facets of branding -- from naming to voice to visual.We'll introduce the four main types of names and examples that both make and break the mold. We'll talk through the best-kept secret in naming and branding: the Theory of Negativity. We'll discuss the importance of pillars and defining your voice. Finally, if there's time, we'll go over some tips and tricks for creating the perfect creative brief to guide your visual identity. We'll introduce our preferred process for executing a new name and brand, focusing on how to arrive at great conclusions quickly, without all the drama.Rebecca Ewing, VP at JDIRebecca has spent the better part of the last decade helping companies — large and small — craft and evolve their narrative, and introduce themselves, their products, and their ideas to the public. The majority of her experience lies in consumer technology, and she gets especially excited when working in the sports, art, design, and nonprofit verticals. She’s helped brands from Siri and Viv to Outbox and the Daily Dot create and refine their own messaging and positioning.>> Engaging and Retaining Your Target CustomerOnce you've drawn in your target customer, how do you develop a deeper relationship? Modern technology tools enable a personalized approach to gain better insight and deeper data on your customer base. Learn how to build upon these insights and deepen engagement with your customers at every point of interaction.Amy Hayes, Fractional CMOAmy Hayes is a performance-based marketing executive who brings 20 years of experience and global perspective on behalf of B2C and B2B organizations of all sizes. She brings the power of both story-telling and data-driven decision-making to clients to crack open new growth opportunities. Amy has direct executive-level experience and understands how marketing strategy and decision-making impacts the entire business; she served as interim CMO for Bazaarvoice in 2015. During her tenures at Activision, Dell and Bazaarvoice, she developed a broad range of expertise across paid, earned and owned marketing channels. February 8 - SEO & Analytics>> SEO From ScratchSEO can have tremendous ROI that will help fund other marketing channels or product development. But it takes investment over time and patience. Here are some insights and considerations to efficiently and effectively harness SEO to build your brand with lean resources.Jeff Smith, YEM SEOJeff has worked in SEO at startups for more than 13 years, mostly in Austin including leadership positions at HomeAway (IPO 2011) and RetailMeNot (IPO 2013) and as an advisor to Sparefoot. He founded YEM SEO in 2016 to continue helping startups and early growth companies establish or improve their SEO programs. In 2017 Jeff joined Botify, an international SEO tool platform, to help more companies in the US get access to the best SEO data and insights.Jeff believes SEO should be a core competency for any web-based business. It is a multi-disciplinary function that is affected by - and can affect - many other functions in an organization, especially product and marketing. It can support and grow your brand and establishing a brand can in turn drive more growth in search. SEO has particular tactical requirements that are often uniquely understood by an SEO practitioner, but other aspects can and should be understood by all teams. Finally, SEO should be part of the strategic conversation because of its close ties to consumer behavior and evolving technology.>> The Essential Metrics for Effective AnalyticsMonitoring your web traffic means nothing if you don’t understand the story they’re telling. Clint Chegin teaches you how to gain rich insights from your web analytics and optimize your business strategies for maximum impact.Clint Chegin, Business Intelligence Manager at IndeedClint has 7 years of analytics experience working at some of the top tech startups in Austin including Indeed, RetailMeNot and Bazaarvoice. In his current role as Business Intelligence Manager at Indeed he leads a team of over 50 analysts supporting teams from across the organization from Sales and Marketing to Client Services and Finance. Clint excels in creating operational efficiencies through automation and process improvements.JUMPSTART FREEBIE: BotifyRAFFLE: A ticket to Momentum's Marketing Analytics Conference (June 5-6) in Austin, Texas, will be raffled off between the two presenters. February 15 - Growth Hacking>> 13 Offbeat Ways To Grow Your Business Sujan walks you though the growth framework he used to grow his 3 companies and 13 actionable way to grow you business in 2017.Sujan Patel, Co-Founder of Web ProfitsSujan is the leading expert in digital marketing. He is the co-founder of Web Profits, a growth marketing agency, and a partner in a handful of software companies including Mailshake, Narrow, Quuu, and Linktexting.com Between his consulting practice and his software companies, Sujan’s goal is to help entrepreneurs and marketers scale their businesses. JUMPSTART FREEBIE: Mailshake.comFebruary 22 - PR>> Get Your Startup in the Headlines during SXSWMeet the names behind our top news publications in Austin. Receive expert advice on how to get your starup in the headlines during SXSW or throughout the year.MODERATOR: Dave Manzer, PR Over CoffeeKelly Jackson, BuiltInLaura Lorek, Silicon Hills NewsColin Pope, Austin Business JournalLilly Rockwell, StatesmanBrent Wistrom, Austin InnoMORE INFO on Momentum's Marketing Analytics Conference Raffle for a free ticket on February 8.The Marketing Analytics Conference, taking place June 5-6 in Austin, Texas, offers all the elements of an essential event for marketing and data science professionals.This year at MAC you can expect a deeper dive into analytics by customizing your experience through our two program tracks:Practitioner Track: Sessions in this track assume a baseline of data and analytics knowledge so speakers can share detailed case studies without additional high-level table setting and explanation.Executive Track: These sessions help senior managers and executives envision how marketing analytics can further drive value for the business overall and also how to get started putting a marketing analytics practice in place.Visit mac.thedma.org or email info@momentumevents.com to learn more.

Local SEO Tips For Small Business Owners

Local SEO Tips For Small Business Owners

by @ Duct Tape Marketing

Local SEO Tips For Small Business Owners written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Phil Singleton No matter what you are selling – hardware to legal services – people are looking online. When someone turns to a search engine to find a source locally they intend to buy – perhaps today! Any business that wants to thrive locally must get very, very good at local SEO. […]

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Want To Step Up Your Trello Boards? You Need To Read This First

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

Whether you’re curious about Trello boards or just looking for new ideas, these 17 Trello board examples—for workflows like project management, development, sales, marketing, onboarding, and event planning—will provide you with an excess of inspiration for getting the most out of the platform. Trello boards can be used in nearly every aspect of business to... Continue reading

The post Want To Step Up Your Trello Boards? You Need To Read This First appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

Transcript of Tackling the Sales Aspect of Being an Entrepreneur

by John Jantsch @ Duct Tape Marketing

Transcript of Tackling the Sales Aspect of Being an Entrepreneur written by John Jantsch read more at Duct Tape Marketing

Back to Podcast Transcript John Jantsch:                       Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales. How […]

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

by Sherice Jacob @ The Kissmetrics Marketing Blog

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, […]

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

SearchCap: Google EU offer, SEO mistakes & YouTube ads

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google EU offer, SEO mistakes & YouTube ads appeared first on Search Engine Land.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

I Know You Are Tired of Hearing About Content, But . . .

I Know You Are Tired of Hearing About Content, But . . .

by @ Duct Tape Marketing

I Know You Are Tired of Hearing About Content, But . . . written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rachel Parker Content, content, content – are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for […]

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up

by Joe Pulizzi @ Content Marketing Institute

We relive some of our favorite PNR moments, share highlights from CMWorld 2017, and review the latest CMO trend findings. Our rants and raves include Equifax and M&As; then we close with an example of the week on the Rock Island Line. Continue reading

The post This Week in Content Marketing: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap-Up appeared first on Content Marketing Institute.

Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers

by Roger Janik @ Fair Marketing, Inc.

Life Before Sidebar Ad Removal To understand the opportunity, let’s take a look at what PPC advertising looked like when the right-hand side of the SERPs page was still full of ads. In those days, you theoretically had 10 positions to choose from. Positions 1-3 appeared at the top of the page, and positions 4-10 appeared […]

The post Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers appeared first on Fair Marketing, Inc..

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Click Study Test: The New Google Local Stack

by Mike Ramsey @ Nifty Marketing

Now that the local search industry has decided what to call the newly replaced local carousel results  (Local Stack has a heavy lead) I thought it was high time we...

The post Click Study Test: The New Google Local Stack appeared first on Nifty Marketing.

SEO Inquiries | Search Engine Marketing Questions

SEO Inquiries | Search Engine Marketing Questions


FireDrum Email Marketing

FireDrum Internet Marketing offers a permission-based email marketing software solution.

How to Choose Your Ideal Audience

How to Choose Your Ideal Audience

by @ Duct Tape Marketing

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Susan Baier You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time.  I’ve been working with my ideal client for a number of years now but it’s still a […]

Shifting Your Mindset for Business Success

Shifting Your Mindset for Business Success

by @ Duct Tape Marketing

Shifting Your Mindset for Business Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael E. Gerber As any long time reader of mine knows, I’m into systems. Systems are what set a business apart from a job and systems are the thing that will set you free and enable you to someday sell your business should you choose to do so. So, what if, instead […]

Research Reveals Most Marketers Miss the Mark with Marketing Automation

by Barry Feldman @ GetResponse Blog – Online Marketing Tips

How do marketers miss the mark with marketing automation — or even the fundamentals of email marketing? Let us count the ways. Are you using email marketing to create a better customer experience? Philip Storey, the founder of Enchant, doesn’t think so. He says… “Ultimately, most marketers are still using email as an advertising channel […]

The post Research Reveals Most Marketers Miss the Mark with Marketing Automation appeared first on GetResponse Blog - Online Marketing Tips.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

by John Jantsch @ SEO – Duct Tape Marketing

In-House vs. Hiring an SEO Professional: Which Path Should You Choose? written by John Jantsch read more at Duct Tape Marketing

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it […]

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

The Myth of the Starving Artist

The Myth of the Starving Artist

by @ Duct Tape Marketing

The Myth of the Starving Artist written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Goins Podcast Transcript There are very few – maybe no – original ideas left, so stop beating yourself up looking for that one amazing new idea. The best and most profitable innovations are often created when someone blends two or three existing ideas in entirely new ways. It’s okay to be […]

How to Get Better at Public Speaking

How to Get Better at Public Speaking

by @ Duct Tape Marketing

How to Get Better at Public Speaking written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Hugh Culver Public speaking is hot these days – seems like I see a new book on TED or a new course on speaking on a daily basis. And I get  it – many people dream of a career as a highly paid speaker. But, there’s something that not enough people are […]

How to Make Yourself a KNOWN Brand

How to Make Yourself a KNOWN Brand

by @ Duct Tape Marketing

How to Make Yourself a KNOWN Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer Podcast Transcript Personal branding is not a new subject. In fact, I suggest that it’s moved to the level of fundamental marketing tactic. It’s never been easier to create a personal brand – that thing that gets you invited to speak, pitch and engage at a premium price. And yet, there’s […]

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

The post What Is SEO? Solve The Puzzle With This Four-Minute Guide appeared first on .

How to Use BuzzSumo to Smooth the Content Ride

by John Jantsch @ SEO – Duct Tape Marketing

How to Use BuzzSumo to Smooth the Content Ride written by John Jantsch read more at Duct Tape Marketing

Content and SEO go hand-in-hand. You really can’t have one without the other if you want to be successful. One of the tools I use to improve my results is BuzzSumo to ensure I’m on the right track when it comes to content strategy in an efforts to improve my search engine results. Now, I’ve […]

Making Data Sexy

Making Data Sexy

by @ Duct Tape Marketing

Making Data Sexy written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]

Learning from Tasty

by Snap Agency @ Snap Agency

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

Stuff Yourself on Quality SEO Learning This Weekend

by McKenzie Mortensen @ Nifty Marketing

With Thanksgiving just hours away, I’m sure you have been thinking, if not daydreaming, about all the food you’re going to eat. In that daydream, which of the options below...

The post Stuff Yourself on Quality SEO Learning This Weekend appeared first on Nifty Marketing.

Think Bigger Podcast: Episode 11 With The Page Speedsters

Think Bigger Podcast: Episode 11 With The Page Speedsters

by Jason Stum @ Launch Digital Marketing

On episode eleven of the Think Bigger Podcast, I’m being joined by Shawn “Kid Flash” Hubbard, Aaron “Sonic” Olin and Tom “Quicksilver” Krush. Together they make up the Pagespeed Team at Dealer Inspire and they’ll be joining me on the show to talk about what Pagespeed really is and why it matters for your users... Read more »

The post Think Bigger Podcast: Episode 11 With The Page Speedsters appeared first on Launch Digital Marketing.

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017

by Guest Post @ SEO – Duct Tape Marketing

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017 written by Guest Post read more at Duct Tape Marketing

How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people […]

An Entrepreneur’s Journey to Success

An Entrepreneur’s Journey to Success

by @ Duct Tape Marketing

An Entrepreneur’s Journey to Success written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Landon Ray Podcast Transcript I’ve known this week’s guest for about a decade and in that time I’ve watched him grow from tiny start-up to thriving Inc500 stand out. It’s really fun to see this kind of success and these stories are out there and everywhere if you look – no, they […]

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

Marketing Your Local Business In Search Results

by Logan Mosby @

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

The post Marketing Your Local Business In Search Results appeared first on .

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

Don’t Fall Victim to a Data Breach With Our 7 Must-Have Tips

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

Data security isn’t a concern of the “giants” alone. Smaller companies also face cyber-crime on a regular basis. It’s critical for businesses to take every measure possible to protect themselves from cyber criminals. Bank account details, personal files, payment information, client contacts – an organization cannot risk having such information fall into the wrong hands.... Continue reading

The post Don’t Fall Victim to a Data Breach With Our 7 Must-Have Tips appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Do You Fascinate?

Do You Fascinate?

by @ Duct Tape Marketing

Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing

Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? The answer, according to brand innovation consultant Sally Hogshead, fascination. […]

Why You Need a Side Hustle

Why You Need a Side Hustle

by @ Duct Tape Marketing

Why You Need a Side Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Guillebeau Everyone today is talking about starting a business, but the fact is not everyone is suited to start, run and grow a business – not everyone is or needs to be a true entrepreneur. But, everyone today needs a side hustle. Even if you love your job, there’s nothing financially […]

Video Marketing

by webmaster @ Breakthrough SEO Marketing

Video-Marketing-Infographic

The post Video Marketing appeared first on Breakthrough SEO Marketing.

Do You Experiment With SEO In Connecticut?

by Sandra James @ SEO Marketing

SEO Experimentation Is Key You might not believe it, but you experiment countless times during your day. The question is, do you identify it as experimenting. If you are a business owner, you might decide to switch to a different vendor to get a better deal or a faster delivery of products. Humans have always […]

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

How to Successfully Scale Your Business

How to Successfully Scale Your Business

by @ Duct Tape Marketing

How to Successfully Scale Your Business written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Finkel So here’s the big question – you started a business, so do you own a business or did you create a hard, sometimes low-paying job? To me, the big distinction lies in your ability to successfully scale and get free from the daily demands of the business. Many businesses, even […]

Conductor - Content Intelligence Platform

Conductor - Content Intelligence Platform


Conductor

Get discovered online by customers who are looking to buy. Increase your marketing ROI with Conductor's content and SEO platform.

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

How to Produce Content with a Limited Budget

How to Produce Content with a Limited Budget

by @ Duct Tape Marketing

How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Moody Podcast Transcript Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast […]

Remote Mission Statements: How to Give Your Culture a Boost

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The first step to building your remote company culture and achieving your common vision? It’s a no-brainer: start with your mission statement. It does sound easy on paper, but crafting a powerful remote mission statement is an important and (a tiny bit) complicated task. Outlining the goals and vision of a whole team is a... Continue reading

The post Remote Mission Statements: How to Give Your Culture a Boost appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Improve Your Business by Getting the Most Out of Your Data

Improve Your Business by Getting the Most Out of Your Data

by @ Duct Tape Marketing

Improve Your Business by Getting the Most Out of Your Data written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jeff Sauer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jeff Sauer. He is a digital marketing speaker, professor, and Google Analytics consultant. He and I discuss how businesses that track and use data to get better, succeed. Sauer is a born problem solver who has […]

10 Examples of Content Marketing with Amazon Alexa

by Dawn Papandrea @ Insights

Voice-controlled home devices, like Amazon’s Echo with its Alexa technology, are giving marketers new platforms to connect with fans and customers. Some brands have already jumped into the voice-enabled arena, offering frequently updated creative content to users who are looking for interactive ways to learn and be entertained. Take a page from these companies that […]

The post 10 Examples of Content Marketing with Amazon Alexa appeared first on Insights.

How to Stay Top of Mind

How to Stay Top of Mind

by @ Duct Tape Marketing

How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Hall Podcast Transcript Guiding today’s customer journey means staying top of mind at every stage. Like so many things today that often involves content, but there’s so much more. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence […]

How to make sure your dealer locator tools are optimized for local SEO

by Rio SEO @ Rio SEO

Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out […]

The post How to make sure your dealer locator tools are optimized for local SEO appeared first on Rio SEO.

Master These 3 Things and Your SEO Plan Will Come Together

by John Jantsch @ SEO – Duct Tape Marketing

Master These 3 Things and Your SEO Plan Will Come Together written by John Jantsch read more at Duct Tape Marketing

Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody that is reputable and not just […]

Meet the Technical SEO Team at Launch Digital Marketing

Meet the Technical SEO Team at Launch Digital Marketing


Launch Digital Marketing

We're not nameless, faceless robots - we're real people! Meet the talented individuals who comprise the Technical SEO Team here at Launch Digital Marketing!

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

What Is Social Media Advertising?

by Michael Hopson @

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

The post What Is Social Media Advertising? appeared first on .

Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction"

by Roger Janik @ Fair Marketing, Inc.

FOR IMMEDIATE RELEASE Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a “Winner of Distinction”   Houston, United States – Fair Marketing is a leading provider of online SEO services in Houston and beyond. It has recently become the proud recipient of the “Winner of Distinction” at the […]

The post Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction" appeared first on Fair Marketing, Inc..

Is Growth Hacking for You?

Is Growth Hacking for You?

by @ Duct Tape Marketing

Is Growth Hacking for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Sean Ellis Podcast Transcript What do you think of when you hear the phrase “growth hacking?” Few trendy terms have been more misused and abused by ‘marketers is what I think. I wrote this piece about growth hacking if you want my take. For some perspective I turned to someone that I […]

This Week in Content Marketing: Advertising Industry Prepares for Plummet

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Create and Market Work That Lasts

Create and Market Work That Lasts

by @ Duct Tape Marketing

Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Holiday Podcast Transcript For a creative work to last it must be the right work – but it must also be promoted in the right way. Few people have figured this fine art out like my guest today. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan […]

Speaking, Storytelling, and Making Sense of the World

Speaking, Storytelling, and Making Sense of the World

by @ Duct Tape Marketing

Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]

Digital Marketing Platform for Enterprise Brands | Rio SEO

Digital Marketing Platform for Enterprise Brands | Rio SEO


Rio SEO

Rio SEO provides management and local search marketing solutions at a global scale with a full-service, customizable open local platform.

The Impact of Dynamic Communication

The Impact of Dynamic Communication

by @ Duct Tape Marketing

The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret […]

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Google Announces Plan to Kill off MapMaker

by Imprezzio Marketing @ Imprezzio Marketing

I had a feeling this day was coming. Google MapMaker has been a product that served as the back-end editor for Google Maps for a long time but Google’s lack of communication, attention to the product, and lack of bug fixing has made me skeptical about their plans to keep the product around. As of today, [...]

The post Google Announces Plan to Kill off MapMaker appeared first on Imprezzio Marketing.

Content Marketing Trends to Watch for 2018

by Joe Pulizzi @ Content Marketing Institute

Some 2018 trends will be familiar to those who read Joe Pulizzi’s 2017 trends post. But he also sees recent interesting events leading to the evolution of the practice of content marketing. How many are on your radar? Continue reading

The post Content Marketing Trends to Watch for 2018 appeared first on Content Marketing Institute.

Tips for Attracting Local Clients

Tips for Attracting Local Clients

by @ Duct Tape Marketing

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]

Email Marketing: Why Does Content Matter?

by admin @ FireDrum Email Marketing

Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all companies the opportunity to boost revenues from product sales and offer their services to broad bases […]

Online Marketing for Veterinarians

by webmaster @ Breakthrough SEO Marketing

Click on the image or link below for important information for the future growth of your veterinarian practice! Marketing-for-Veterinarians

The post Online Marketing for Veterinarians appeared first on Breakthrough SEO Marketing.

5 Ways to Get (and Stay) Healthy If You Work Remotely

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

While working remotely brings with it many perks—setting your own hours, avoiding traffic jams, saving money on commuting—it can be challenging to make time for your health. Many remote positions involve long hours sitting at the computer, and if you’re not careful, your health can quickly slip. The following, therefore, are some tips and tactics... Continue reading

The post 5 Ways to Get (and Stay) Healthy If You Work Remotely appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

The post Expanding Your Reach: Digital Marketing Strategies For A National Audience appeared first on .

How to Give Your Content CPR

How to Give Your Content CPR

by @ Duct Tape Marketing

How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

Markeing Podcast with Laura Belgray There are at least 2193 ways to make your content better and the best copywriters know them all. However, there are just three things that every marketer must master to dramatically improve their copy. Your web pages, brochures, and emails must have Clarity, Personality, and Resonance (CPR). Review every word you […]

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

What is SEO Marketing and How it Works.

What is SEO Marketing and How it Works.


Shopify

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

How to Negotiate As If Your Life Depended On It

How to Negotiate As If Your Life Depended On It

by @ Duct Tape Marketing

How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you […]

Is Podcasting for You?

Is Podcasting for You?

by @ Duct Tape Marketing

Is Podcasting for You? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rob Greenlee Podcast Transcript Every now and then I have to get pretty meta on my podcast and use it to talk about podcasting. Podcasting, both appearing on them and producing your own, is a solid small business marketing tactic and I’ve been trying to spread that word for many years. My guest […]

Your Brand Identity

by webmaster @ Breakthrough SEO Marketing

Title: Everything You Need to Know to Optimize your Social Media, Blog and Local Listings Description: Secure your brand’s online presence through different online channels If you’re a new company and you want to thrive in your industry, the first thing you need to get a hold of is your brand identity. If you’re a […]

The post Your Brand Identity appeared first on Breakthrough SEO Marketing.

5 Ways To Increase Facebook Ad Reach using Custom Audiences

by Guest Post @ Duct Tape Marketing

5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing

With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no […]

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

Anatomy of an Optimal Local Landing Page Infographic

by Mike Ramsey @ Nifty Marketing

The post Anatomy of an Optimal Local Landing Page Infographic appeared first on Nifty Marketing.

Local SEO Marketing Company, SEO Services | Webfor

Local SEO Marketing Company, SEO Services | Webfor


Webfor

Webfor provides Local SEO services to increase rankings in Google local search results. Local Search marketing provides best ROI. Call 503-512-0770 today!

[Social Selling Success] Grow Your Business in 3 Steps with the Leading LinkedIn Training

by Chris Raulf @ Boulder SEO Marketing

Teaching SEO courses is my true passion but I’m also very passionate about LinkedIn since I know firsthand how this professional social network platform can help generate leads and boost sales. As a guest-author for Social Media Examiner, I frequently write about LinkedIn and I invite you to read the articles that I wrote for...

How the Google AdWords App for iOS helps us better serve our customers

by Roger Janik @ Fair Marketing, Inc.

Our PPC managers don’t just sit comfortably at their desks. They’re on the go quite often, which is why having an AdWords mobile app available to both major mobile devices is great news. Once, the AdWords app was only available to Android users, but recently it became available to iPhone users, too. The AdWords app […]

The post How the Google AdWords App for iOS helps us better serve our customers appeared first on Fair Marketing, Inc..

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

Getting Started With Authority Marketing

Getting Started With Authority Marketing

by @ Duct Tape Marketing

Getting Started With Authority Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Ainsley Horn Last week I wrote about reputation management: Page One On Google is Your New Business Card. Today’s post goes hand in hand with the previous post. Authority Marketing, or showing in places that people already value, can greatly increase your reach and expertise – all things that lead to […]

Hey Marketer, World Space Week is Just Around the Corner

by Sara-Ruth Wolkiewicz @ GetResponse Blog – Online Marketing Tips

Not all of us are astronauts and not every business is out of this world exciting. But, during #WorldSpaceWeek anyone, anywhere can become an intergalactic star lord, creating the perfect opportunity for businesses to market the world (see what I did there?) out of their audience. 46% of any Holiday shopping happens online, what’s more, […]

The post Hey Marketer, World Space Week is Just Around the Corner appeared first on GetResponse Blog - Online Marketing Tips.

#ThinkContent London 2017

by Nikki Katzur @ Insights

Within the last five years, the content marketing industry has experienced incredible change. Historically, success has been defined and measured by pageviews, vanity brand metrics, engagement, and attention time. While these metrics are important, they do little to drive business action that ties content marketing to ROI. The time is now for marketers to force change […]

The post #ThinkContent London 2017 appeared first on Insights.

The 5 Biggest Threats to Your Blogging Efforts

by Annaliese Henwood @ GetResponse Blog – Online Marketing Tips

You’ve invested in blogging, including all that time and effort. You don’t want to waste your resources by allowing things to interfere with your progress. These are five of the biggest threats that can harm your blogging efforts. With each threat comes the risk that you’ll lose opportunities, so it’s important you avoid them at […]

The post The 5 Biggest Threats to Your Blogging Efforts appeared first on GetResponse Blog - Online Marketing Tips.

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

11 Internet Marketing Stats to Optimize Your Ads Online

by Guest Post @ Duct Tape Marketing

11 Internet Marketing Stats to Optimize Your Ads Online written by Guest Post read more at Duct Tape Marketing

Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising […]

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

Be the Best Vet in Town through Digital Marketing

by webmaster @ Breakthrough SEO Marketing

Can Pet Owners Find You When They Look for a Vet Online? People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Pet Owners Use […]

The post Be the Best Vet in Town through Digital Marketing appeared first on Breakthrough SEO Marketing.

Confused About Website Optimization?

by Sandra James @ SEO Marketing

As SEO Consultants, We Deliver Results The traditional way to attract customers is disappearing as we settle into this Digital Age. Consumers now flock to the Internet and business owners with Website presence are finding staggering success. SEO Marketing Connecticut can help your business experience massive results that will be envied by your competitors. CONTACT […]

OUR METHODOLOGY

by Roger Janik @ Fair Marketing, Inc.

F.A.I.R. is our unique marketing system for online success and accountability. After years of trial and error we’ve developed an intelligent and scientific approach to ensure success. Formula Proprietary Scientific Approach Automation Holistic Turnkey Marketing Inbound Leads Value on Performance Return on Investment Lead Generation Systems

The post OUR METHODOLOGY appeared first on Fair Marketing, Inc..

Convert Your Ideas and Messages Into Memorable Narratives

Convert Your Ideas and Messages Into Memorable Narratives

by @ Duct Tape Marketing

Convert Your Ideas and Messages Into Memorable Narratives written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Ploof Podcast Transcript I enjoy it when someone can take a complex idea and make it simple without removing its initial power and intent. Storytelling is all the rage these days, but few are equipping people to actually use the power of stories. My guest for this week’s episode of the […]

Match Your Message to Your Market on Social Media

by Zachary Jarvis @ GetResponse Blog – Online Marketing Tips

You may have a great message, but is it reaching the right people? Creating a great message is important. Making sure it gets to the right people, in the right way, on the platform where their attention already is, is critical. Demographics and personas. The first thing you need to get a solid grasp on […]

The post Match Your Message to Your Market on Social Media appeared first on GetResponse Blog - Online Marketing Tips.

Make Your Most Difficult Sale with Dealstorming

Make Your Most Difficult Sale with Dealstorming

by @ Duct Tape Marketing

Make Your Most Difficult Sale with Dealstorming written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tim Sanders Making the sale today is just a bit more complicated isn’t it? Buyers are armed with more data than ever, more advice than ever and often a buying process that makes it easier to kill a deal than buy anything. My guest for this week’s episode of the Duct Tape […]

How to Delete a Review You Wrote on Google

by Imprezzio Marketing @ Imprezzio Marketing

I cannot believe I am writing this article but after 2 different people asked me this question in the last 24 hours, I attempted to delete a review I wrote and realized why people got confused. Like many things, this process should be simple but apparently is not. Here is what you need to do. [...]

The post How to Delete a Review You Wrote on Google appeared first on Imprezzio Marketing.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy

by Roger Janik @ Fair Marketing, Inc.

Google recently announced the debut of the Google Real Time Ads tool. Unfortunately, so far this tool has only been made available to major brands. This means a lot of the information about Real Time Ads, such as specifics on how it functions or how effective it might be, are actually quite vague. Still, this […]

The post Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy appeared first on Fair Marketing, Inc..

Featured Department: Technical SEO, Launch Digital Marketing

by Jason Stum @ Launch Digital Marketing

Launch Digital Marketing is growing…fast! In fact, we were just recognized as the fifth fastest growing company in Chicago by Crain’s Chicago Business. As we grow as a company, so do our teams and sometimes it’s hard to keep up with all the new faces that join us in the office. To that end, we... Read more »

The post Featured Department: Technical SEO, Launch Digital Marketing appeared first on Launch Digital Marketing.

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat

by Guest Post @ Duct Tape Marketing

How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat written by Guest Post read more at Duct Tape Marketing

Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for […]

Why B2B Marketers Should Turn Their White Papers Into Executive Briefs

by John Waldron @ GetResponse Blog – Online Marketing Tips

Content marketing is all about attracting the right audience by creating content that is relevant to them. The next step is to ensure that content reaches the audience – perhaps as part of an email marketing campaign, or on social media networks, for example.   Content comes in lots of shapes and sizes In order […]

The post Why B2B Marketers Should Turn Their White Papers Into Executive Briefs appeared first on GetResponse Blog - Online Marketing Tips.

7 Reasons to Stop Emailing Customers From Your CRM

by Jason Stum @ Launch Digital Marketing

I’ve gone on record many times stating that email is still one of the most powerful tools available in your dealership’s toolbox, despite the claim that people’s attention spans are getting shorter and shorter thanks to the Mobile-Snapchat-Twitterverse we live in. According to Litmus, the average time spent reading an email increased 7% between 2011... Read more »

The post 7 Reasons to Stop Emailing Customers From Your CRM appeared first on Launch Digital Marketing.

The Virtues of Team Leadership

The Virtues of Team Leadership

by @ Duct Tape Marketing

The Virtues of Team Leadership written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Howard Behar Leadership is perhaps one of the most unnatural traits of a natural entrepreneur. In fact, I think that people problems sink more organizations that product problems. Innovators are doers and rarely take the time to develop, nurture and teach their people, but those who do see the benefits in culture, teamwork, and […]

Veterinarians Need Online Marketing Too!

by webmaster @ Breakthrough SEO Marketing

The post Veterinarians Need Online Marketing Too! appeared first on Breakthrough SEO Marketing.

How the NewsCred Methodology Drives Content Marketing ROI

by Shafqat Islam @ Insights

At Content Marketing World 2017, NewsCred CEO and Co-founder Shafqat Islam shared these remarks about the performance era of content marketing – and how NewsCred uses its proprietary methodology to succeed in it. The performance era of content marketing is truly here. CEOs, CFOs, and senior business leaders have new expectations for content marketing teams: Business […]

The post How the NewsCred Methodology Drives Content Marketing ROI appeared first on Insights.

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

5 Marketing Tools You Can’t Live Without

by Jamie Turner @ GetResponse Blog – Online Marketing Tips

One of the great things about the web is that there are always new marketing tools you can use to help you improve your website, attract new customers, or grow your business. But there’s a problem with that. The problem is there’s not enough time in the day to analyze all the tools and to […]

The post 5 Marketing Tools You Can’t Live Without appeared first on GetResponse Blog - Online Marketing Tips.

Weekend Favs September 16

by John Jantsch @ Duct Tape Marketing

Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]

Find Out Why Nobody is Finding Your Content

Find Out Why Nobody is Finding Your Content

by @ Duct Tape Marketing

Find Out Why Nobody is Finding Your Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a technical aspect of SEO. My guest for this week’s episode of the Duct […]

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

Why Content Marketing is the New SEO

Why Content Marketing is the New SEO


Quick Sprout

SEO is not what it used to be. You can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well. These day

SEO Basics: Content Marketing Success Tips

SEO Basics: Content Marketing Success Tips


Content Marketing Institute

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO for content marketing success. Get the SEO essentials.

OUR MISSION

by Roger Janik @ Fair Marketing, Inc.

Who we are Integrity Partnership Family close Optimization Passion Community Culture

The post OUR MISSION appeared first on Fair Marketing, Inc..

Is Your Comfort Zone Holding You Back?

Is Your Comfort Zone Holding You Back?

by @ Duct Tape Marketing

Is Your Comfort Zone Holding You Back? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Andy Molinksy Podcast Transcript I think many of us associate time outside of our comfort zone as a negative thing, but in my experience, it’s where all growth occurs. I’m not suggesting you need to subject yourself to painful experiences but I do think if you fear something there’s a pretty good chance […]

Faq-corporate

by Roger Janik @ Fair Marketing, Inc.

Frequently Asked Questions This Is Topic one Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellente euismod turpis id maximus sodales. In tempor est sit amet diam porttitor, at lacinia turpis finibus. Mauris laoreet suscipit dictum. Vestibulum sit amet arcu pelle ntesque, sollicitudin tortor id, tincidunt lacus.Sed ut perspiciatis unde omnis iste natus error sit […]

The post Faq-corporate appeared first on Fair Marketing, Inc..

The Power of Branded Illustrations + Animation in Content Marketing

by Anastasia Dyakovskaya @ Insights

Exceptional content needs great visuals to get noticed, and these days, they’re in no short supply. Thankfully, the days of cheesy stock images are (almost) gone, with high-quality photography – whether sourced or original – taking their place on blogs and content efforts across the board. So much so, in fact, that even the good […]

The post The Power of Branded Illustrations + Animation in Content Marketing appeared first on Insights.

How to Network Effectively

How to Network Effectively

by @ Duct Tape Marketing

How to Network Effectively written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]

Nifty Marketing = SEO + Local + Design + Content + PPC

Nifty Marketing = SEO + Local + Design + Content + PPC


Nifty Marketing

We are a Digital Marketing Agency that works with good people and businesses across the world. We help them grow. We do it from Idaho. Let's talk...

How to Master Content Marketing

How to Master Content Marketing

by @ Duct Tape Marketing

How to Master Content Marketing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Pamela Wilson Content and the notion of content marketing is here to stay. Prospects and clients alike expect to be able to turn to a search engine and find the answer to any question or challenge they face. This idea is also likely one of the greatest sources of stress for most business […]

Learn How to Speak Like a Pro

Learn How to Speak Like a Pro

by @ Duct Tape Marketing

Learn How to Speak Like a Pro written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Grant Baldwin Lots of folks seem to be teaching public speaking these days and with good reason. While becoming a sought after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s […]

What’s the Difference Between Small Business and Large Enterprise SEO?

by Guest Post @ SEO – Duct Tape Marketing

What’s the Difference Between Small Business and Large Enterprise SEO? written by Guest Post read more at Duct Tape Marketing

Big data and cloud-based software have definitely helped level the playing field for businesses of all sizes. Yet, despite easy access to data and improved large-scale management capabilities, small businesses still have to approach some parts of their business differently. Like SEO. It’s important to note that just because the approaches to SEO are different, […]

Case Study: 40% of Sales from SEO

by Guest Post @ SEO – Duct Tape Marketing

Case Study: 40% of Sales from SEO written by Guest Post read more at Duct Tape Marketing

Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question. So our SaaS company SendOwl decided to focus our […]

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

Breakthrough SEO Video

by webmaster @ Breakthrough SEO Marketing

BREAKTHROUGH SEO MARKETING VIDEO Breakthrough SEO Marketing helps businesses and organizations differentiate themselves online, for example, with SEO videos. We also help our clients engage and communicate with their customers. We specialize in mobile responsive website design that is also search engine friendly. To help our clients become more visible online, we use online marketing […]

The post Breakthrough SEO Video appeared first on Breakthrough SEO Marketing.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

Should Chatbots Be a Part of Your Marketing Strategy?

Should Chatbots Be a Part of Your Marketing Strategy?

by @ Duct Tape Marketing

Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ben Beck Podcast Transcript You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger […]

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

How to Build a Business Around An Unmet Need

How to Build a Business Around An Unmet Need

by @ Duct Tape Marketing

How to Build a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing […]

ROI Measurement Framework [FREE TEMPLATE]

by Liam Moroney @ Insights

Developing a measurement framework is a necessary step for proving the value of your content marketing program. This framework provides not only a clear road map toward measuring program ROI, but it also helps you define every step of that road map through KPIs, technologies, and dependencies. For a step-by-step guide on how to fill […]

The post ROI Measurement Framework [FREE TEMPLATE] appeared first on Insights.

Rolling Out The Red Carpet For Your Customers

Rolling Out The Red Carpet For Your Customers

by @ Duct Tape Marketing

Rolling Out The Red Carpet For Your Customers written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Donna Cutting Let me ask you this – think about how much time you spend trying to get clicks, drive traffic, make the phone ring. Now, compare that to how much time you spend making sure your customers have an amazing experience every single time they interact with your company. See any gaps? […]

Am I an Entrepreneur with ADD or Because of It?

Am I an Entrepreneur with ADD or Because of It?

by @ Duct Tape Marketing

Am I an Entrepreneur with ADD or Because of It? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Peter Shankman As a growing number of people are diagnosed with ADD and ADHD those same people are starting to look for better ways to understand and manage what has been categorized as a significant disorder. In fact, rather than bombing the diagnosis with drugs, some are starting to question if it’s […]

9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

Competitor Link Building the Nifty Way

by Devin Harper @ Nifty Marketing

We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s...

The post Competitor Link Building the Nifty Way appeared first on Nifty Marketing.

Brick Marketing - Boston Massachusetts SEO Company

Brick Marketing - Boston Massachusetts SEO Company


Brick Marketing - SEO Marketing Solutions Company

Brick Marketing is a Boston Massachusetts based, full service SEO firm that helps companies increase website visitors.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

Customer Centric Digital Marketing Strategy

by Kevin Getch @ Webfor

I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation. You can also add your name to the list to be the first […]

The post Customer Centric Digital Marketing Strategy appeared first on Webfor.

Transcript of Insights on Engagement

by John Jantsch @ Duct Tape Marketing

Transcript of Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Back to Podcast Transcript John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. In fact, that’s the biggest change is the buyer’s journey. We have entered, I believe, into something that people are calling the engagement economy and this week’s episode of The Duct […]

Innovative conversion formula increases sales leads for business websites

by Roger Janik @ Fair Marketing, Inc.

Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers Houston-based Fair Marketing, a renowned national digital communications firm, has created a visionary fairmarketing tool to improve online marketing ROI and profitability for businesses of all sizes. With the introduction of upConversions™, Fair […]

The post Innovative conversion formula increases sales leads for business websites appeared first on Fair Marketing, Inc..

Why You Should Put Profit First

Why You Should Put Profit First

by @ Duct Tape Marketing

Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

The Best How-to Advice from Content Marketing World 2017

by Heather Eng @ Insights

For many content marketers, Labor Day means that it’s time to pack our bags and head to Cleveland for Content Marketing World.  This year, NewsCred returned to the industry’s largest conference as a platinum sponsor, giving us the opportunity to fuel attendees with free, local, pour-over coffee and learn what issues are most pressing for content marketers […]

The post The Best How-to Advice from Content Marketing World 2017 appeared first on Insights.

Google Testing Removing Call Buttons from 3-Pack on Mobile

by Imprezzio Marketing @ Imprezzio Marketing

There have been a lot of news about the 3-pack in the last few days.  First, I heard announced at SMX that ads will be coming to the 3-pack.  The screenshot they showed me had the first listing in a 3-pack listed with an ad label on it, thus only leaving 2 organic positions below it. [...]

The post Google Testing Removing Call Buttons from 3-Pack on Mobile appeared first on Imprezzio Marketing.

Why You May Be Missing the Boat When It Comes to Local SEO

by John Jantsch @ Duct Tape Marketing

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing

If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident. […]

Newly Released: Two-Part Guide on Remote Team Fundamentals

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

                         Hubstaff Talent 101: Remote Team Fundamentals Hiring the wrong freelancer—or providing unclear instructions—can be an expensive mistake that negates all of these cost-saving benefits. Mistakes can result in significant delays, exponential costs, or half-finished projects that are wholly unusable. For these reasons, hiring... Continue reading

The post Newly Released: Two-Part Guide on Remote Team Fundamentals appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services

Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services


Leonardo

Leonardo announced the launch of Search Engine Optimization (SEO) Marketing Services for Vizlly, its Digital Marketing Solution for hotels.

Turn Your Hunch Into the Next Big Thing

Turn Your Hunch Into the Next Big Thing

by @ Duct Tape Marketing

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Bernadette Jiwa Podcast Transcript I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing. Get back in touch with your own […]

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

5 Tips to Improve Search Traffic Through Email Marketing

by Ivan Hamlin @ GetResponse Blog – Online Marketing Tips

Email marketing can drive remarkable results for your SEO campaigns. Email marketing can be really good for your SEO and thus reflects in an improvement of search traffic to your website. There is no obvious connection between email and SEO because Google isn’t likely to crawl emails to rank your website. Also, having a lot […]

The post 5 Tips to Improve Search Traffic Through Email Marketing appeared first on GetResponse Blog - Online Marketing Tips.

Top SEO Marketing Tactics to Reach the Mobile-First Generation - GetResponse Blog

Top SEO Marketing Tactics to Reach the Mobile-First Generation - GetResponse Blog


GetResponse Blog - Online Marketing Tips

Mobile is now the dominant device for communication amongst young people. So what do you need to know to design your SEO marketing for mobile?

Tips for Building and Managing Your Online Reputation

by John Jantsch @ SEO – Duct Tape Marketing

Tips for Building and Managing Your Online Reputation written by John Jantsch read more at Duct Tape Marketing

If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative […]

Is There Such a Thing As Work-Life Balance?

Is There Such a Thing As Work-Life Balance?

by @ Duct Tape Marketing

Is There Such a Thing As Work-Life Balance? written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carrie Wilkerson Ah, yes, balance, now there’s a goal. But as a small business owner is it even possible? No, I don’t think so, at least not in the traditional 2 + 2 = 4 kind of way. Balance for me is less about accounting for where you spend your time and […]

Holiday Email Marketing Guide 2017

by admin @ FireDrum Email Marketing

Sending Calendar, Engagement and Acquisition Tips, and  Exclusive Holiday Email Templates Download our free guide to improve your holiday email marketing strategy. We’re offering our best email acquisition and engagement tips, and sharing our holiday sending calendar. First Name Last Name Email Address*   Please ignore this text box. It is used to detect spammers. If […]

Why We’re All Still Talking About Social Media

Why We’re All Still Talking About Social Media

by @ Duct Tape Marketing

Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Rebekah Radice Podcast Transcript Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the […]

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

Getting Over the Stack: The Future of Local is Open

by Karisa Macias @ Rio SEO

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools […]

The post Getting Over the Stack: The Future of Local is Open appeared first on Rio SEO.

Insights on Engagement

Insights on Engagement

by @ Duct Tape Marketing

Insights on Engagement written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Karen Steele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we […]

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

How to Get the Right Mindset for Prospecting and Sales

How to Get the Right Mindset for Prospecting and Sales

by @ Duct Tape Marketing

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marylou Tyler Podcast Transcript Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective. In fact, great outbound marketing can draw even greater interest […]

Illuminate the Path Forward

Illuminate the Path Forward

by @ Duct Tape Marketing

Illuminate the Path Forward written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Nancy Duarte and Patti Sanchez Great leadership involves great storytelling – it’s simply a proven fact. Storie create emotion and the greatest way to influence someone is to move them. There’s been a lot written about this topic over the last few years, but few people know how to craft a great […]

What Is Video Marketing

by webmaster @ Breakthrough SEO Marketing

What Is Video Marketing? Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products, or services. Strong online marketing campaigns incorporate video into the mix. Why is Video Marketing Important for Your Business? In such a fast-paced world, many consumers would rather […]

The post What Is Video Marketing appeared first on Breakthrough SEO Marketing.

Marketing Insights to Increase Growth and Exposure

Marketing Insights to Increase Growth and Exposure

by @ Duct Tape Marketing

Marketing Insights to Increase Growth and Exposure written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Josh Steimle The job of the marketer has changed dramatically over the past decade. In fact, I would suggest with the onset of digital marketing and the set of data that comes with it, the job has changed more in the last ten years than it did the previous 100. My guest […]

Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites

by webmaster @ Breakthrough SEO Marketing

Unless your website is optimized for Google’s mobile-friendly update, your rankings could disappear from Google’s mobile search results. It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your […]

The post Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites appeared first on Breakthrough SEO Marketing.

Measurement Framework: How to Document Content Marketing ROI

by Liam Moroney @ Insights

At NewsCred, we talk about how the goal of content marketing is not to be good a creating content, but to instead be good at business by using content. In this new age of performance content marketing, clearly defining a business outcome is critical to success.  Yet, even as content marketers improve at identifying that […]

The post Measurement Framework: How to Document Content Marketing ROI appeared first on Insights.

The Ultimate List of Local Link Building Ideas

by Mike Ramsey @ Nifty Marketing

The post The Ultimate List of Local Link Building Ideas appeared first on Nifty Marketing.

5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

The post 5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem appeared first on Digital Current.

Rethinking SEO: How to Write for Search Engines in 2017 - TrackMaven | Marketing Analytics Software

Rethinking SEO: How to Write for Search Engines in 2017 - TrackMaven | Marketing Analytics Software


TrackMaven | Marketing Analytics Software

Yesterday’s SEO techniques are no longer relevant for today's search behaviors. Learn the keyword strategies that will get your content ranked in 2017.

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site

by Imprezzio Marketing @ Imprezzio Marketing

Update: September 12, 2016 – Yelp reviews are now no longer showing in the knowledge panel. See this article for more details. Google is now showing 3rd party review summaries in the knowledge panel for businesses and this is a huge win for anyone who is utilizing a service that gains them reviews on their [...]

The post 3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site appeared first on Imprezzio Marketing.

How to Think About Hustle

How to Think About Hustle

by @ Duct Tape Marketing

How to Think About Hustle written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Neil Patel The word Hustle sometimes gets a bad wrap. In days of old, it conjured up thoughts of Getting Hustled as in a scam. Even today its meaning can get lost in a work all day and night Gary V kind of hustle. But I think there’s a middle ground – more […]

How to Create Ridiculously Good Content

How to Create Ridiculously Good Content

by @ Duct Tape Marketing

How to Create Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ann Handley Podcast Transcript The simple answer to the promise in today’s title is this – get Ann Handley’s lbook – Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Handley is my guest for this week’s episode of the Duct Tape Marketing podcast and she knows a thing or two […]

Marketing Automation Across the Customer Journey

by Irek Klimczak @ GetResponse Blog – Online Marketing Tips

Marketing automation helps bring ideas to life. Whether you are a solopreneur, a growth hacker in a small startup or a part of a marketing department in a huge enterprise – you can use marketing automation to tailor messaging to your audience and run effective online marketing campaigns. And that’s exactly what I want to […]

The post Marketing Automation Across the Customer Journey appeared first on GetResponse Blog - Online Marketing Tips.

Minimalism in Email Marketing: An Ello Story

by Sara-Ruth Wolkiewicz @ GetResponse Blog – Online Marketing Tips

Unless you’re an artsy marketer, who spends his free time doing DIY Pinterest projects or catching up on the latest in art, design, or culture, you may not care for Ello. This social media phenomenon became every artist’s mecca once all the curious “normal” people forgot their passwords. So, why does a marketing blog bring […]

The post Minimalism in Email Marketing: An Ello Story appeared first on GetResponse Blog - Online Marketing Tips.

Google My Business (Finally) Adds Advice for Working with SEO Companies

by Imprezzio Marketing @ Imprezzio Marketing

This morning there is a link in the Google My Business Guidelines that is all about working with 3rd parties. This page lists all of Google’s recommendations on how to know your are picking a good/reputable Local SEO company. Here are a few of the items that I found especially helpful for business owners to [...]

The post Google My Business (Finally) Adds Advice for Working with SEO Companies appeared first on Imprezzio Marketing.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

How to Use Integrations to Increase Productivity

How to Use Integrations to Increase Productivity

by @ Duct Tape Marketing

How to Use Integrations to Increase Productivity written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Wade Foster I love integrations – you know, those odd little bits of technology that allow one awesome tool talk to another. Integrations are so useful for automating, marketing, productivity, and of course getting things to happen that need to happen but won’t. For example, I use Infusionsoft as my CRM and marketing […]

Why Leaders Eat Last with Simon Sinek

Why Leaders Eat Last with Simon Sinek

by @ Duct Tape Marketing

Why Leaders Eat Last with Simon Sinek written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Simon Sinek Podcast Transcript For this week’s episode of the Duct Tape Marketing Podcast, we’ll revisit my conversation with Simon Sinek, author of Start With Why and the most recent Leaders Eat Last. First off, if you’ve not read either of these books, I suggest you get both. In Start With Why […]

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